Advisory Board Chair — From Good to Great
Australia-wide · Professional Advisory Boards

Good businesses stall when nobody's allowed to challenge the owner.

An Advisory Board Chair puts the right people around your table — so your next big call gets made with real advice, not just instinct. Wherever your business is — emerging, growing, changing or exiting — we assess, build and run the board it needs, then step back once the job's done.

Currently chairing boards across Health · Manufacturing · Pet Foods · Solar · Professional Services · National Accreditation
YOUR TABLE
3
Stages — assess, build, run your board
90 days
To go from "not sure" to board-ready
18–36 mo
Typical board tenure per business problem
1
Chair, retained throughout for continuity
The Blind Spot

You know your business better than anyone. That's the problem.

And carrying every big call alone only gets heavier from here — even when you're good at it.

Public companies are required to have a board that can challenge the CEO. Private and family businesses usually have no one in that role — so blind spots stay blind spots, and good instincts go untested until they're expensive to unwind.

An advisory board fixes this without asking you to give up control. It's not a board of directors — no fiduciary duty, no legal authority, no dilution of ownership. Just a small, hand-picked group who've solved the problem you're facing now, at your table on a schedule that suits your business, for as long as it takes.

Most owners don't need more opinions. They need three or four of the right ones, in the room, on a schedule.

In Plain Terms

What an advisory board actually looks like

Owner
You, running the business
Chair
Independent, runs the process
1–2 Advisors
Brought in for a set time, to advise on a set problem
Quarterly Meetings
Disciplined, not ad-hoc
Better Decisions
Tested, accountable, faster
Is This You?

It's usually time to build the table when…

Growth is outpacing your people, systems or cash
You're still the final word on decisions your team should own
You're weighing succession, a sale, or bringing in the next generation
A big call — a new market, an acquisition, a major investment — is looming
Your management team is capable but never gets independently challenged
You want the discipline of a board without giving up ownership or control
You're preparing to raise capital, refinance or bring in investors
You already have a board, but it's not delivering the value it should
The Real Cost

Most owners underestimate what going it alone actually costs.

Every year an owner delays getting independent advice, it usually shows up somewhere else on the ledger:

Wrong hires
Missed opportunities
Family conflict
Delayed succession
Poor acquisitions
Burnout
Cashflow mistakes
Lack of accountability

The cost of an advisory board is almost never the biggest cost. Most businesses wait until a decision is already urgent — which is usually about six months later than they should have started.

Free Diagnostic

Find out where your business really stands — before you commit to anything.

The Business Growth Score is a confidential, 20-point assessment covering performance, profitability, risk, brand, systems and cashflow — benchmarked against real advisor sentiment data from thousands of businesses. You're not guessing where you sit; you're seeing it against the market.

You'll complete a short online survey, then sit down with Corinne for a personal feedback session to walk through your results and identify your top priorities.

Overall performance & profitability
Risk controls & management team
Business plan & operational systems
Ability to operate without you
Brand, client experience & retention
Cashflow
Get Your Free Growth Score Report
XX%
Your Growth Score
High Growth Potential82%+
High Performing75–82%
Medium Performing67–74%
Low Performing50–66%
High Risk<50%
The Process

From good to great, in three sittings at the table

STAGE ONE

Find Out If You're Ready

A no-obligation conversation to map where an advisory board would actually move the needle in your business, plus a free Business Growth Score Report — a 20-point assessment benchmarked against real advisor data — to see where the risk sits today.

STAGE TWO

Get Board-Ready in 90 Days

Your Chair pressure-tests your purpose, strategy and numbers, then designs a board around the problems you actually need solved — charter, code of conduct and advisor selection criteria included.

STAGE THREE

Select Advisors & Run the Board

We draw on a wider network than the people already in your contacts to find, vet and induct the advisors your business actually needs. As each problem is solved, the board resets around the next one — chaired throughout for continuity, mentoring and momentum.

Already have an advisory or governance board? We also review existing boards — membership, charter, meeting rhythm and actual impact — against best practice, and recommend what to change.
Ask About a Board Review
Meet the Chairs

The people who'll sit at your table

Plus a wider network of specialist advisors, brought in as required for the specific problem your business is facing.

Corinne Butler
Founder & Principal Chair

Corinne Butler

Principal Consultant and Director of Tweak HR, and a practising non-executive director with current board roles at Brighter Super and Energy Queensland. Over 20+ years across executive and governance roles — including as Chief People Officer at Aruma and Southern Cross Support Services — she has chaired or advised more than a dozen boards, from mum-and-dad operations to billion-dollar organisations. Accredited DiSC facilitator and Human Synergistics practitioner.

Andrew Hetherington
Advisory Board Chair

Andrew Hetherington

Current CEO of AGOSCI, a national not-for-profit, and founder of CareerPD, his own governance and advisory consultancy. Over two decades as Managing Director and CEO across financial services and education — including 16 years leading a national Registered Training Organisation — with board and advisory experience spanning financial services, education, technology, disability and community sectors.

Stuart Allinson
Advisory Board Chair

Stuart Allinson

Specialises in policy, advisory and governance for technology and energy businesses. A Fellow and founding member of the Advisory Board Centre, currently a Non-Executive Director at Glow and an Energy Transition Partner with Startupbootcamp, and a former Board Member of the federal Climate Change Authority.

Dr Michael Young AM
Advisory Board Chair

Dr Michael Young AM

Company director, project management leader and entrepreneur recognised with a Member of the Order of Australia. Founder of Transformed, a national Registered Training Organisation, Global Ambassador for GPM Global, and former Chair of the ACT Building & Construction Training Fund Authority, with two decades of leadership across the Australian Institute of Project Management.

Results

What the table changes

Case Study
The Situation

A growing Queensland disability and community services provider needed to strengthen its governance and strategic direction as it scaled rapidly through a period of significant growth.

The Approach

Corinne chaired the organisation's advisory board, working with the owners and leadership team to strengthen governance, strategy and organisational capability.

The Result

Following that work, Corinne was invited to join the executive team as Chief People Officer to help lead the organisation's next phase — a direct reflection of the credibility and trust built through the board's contribution.

Common Situations We Help With (illustrative patterns, not specific client histories)
Family BusinessSuccession stalled for years, the next generation unsure of their role — a board creates the structured, independent forum families often can't create for themselves.
Fast GrowthSystems and people stretched thin by growth — a board brings in the specific expertise needed to professionalise operations before something breaks.
Long-Tenured OwnerOne person has made every major call for over a decade — a board introduces real accountability and faster, better-tested decisions.
"[Placeholder — confirm wording with Garry] The board asked the question I'd been avoiding for two years. Six months later we'd fixed it."
GarryManufacturing
"[Placeholder — confirm wording with Di] I stopped making big calls alone. That alone was worth the investment."
DiBuilding & Construction
"[Placeholder — confirm wording with Graeme] We used the board to work through a merger and acquisition — decisions that would've taken months alone got made in weeks."
GraemeAgribusiness

Common questions

How do I know if my business is ready for an advisory board?
Most businesses become ready when the owner can no longer make every important decision alone — because you're growing quickly, preparing for succession, considering an acquisition, entering a new market, or simply feeling like every decision depends on you. You don't need to be a large company, just at a point where better decisions will create more value.
Will I lose control of my business?
No. An advisory board has no legal authority to direct your business. You remain the owner and make every final decision — the board exists to improve the quality of those decisions by bringing independent thinking, experience and accountability.
What's the difference between an advisory board and a governance board?
A board of directors has formal governance authority and fiduciary duty under the Corporations Act — it oversees management and is accountable to shareholders. An advisory board has neither. It gives non-binding advice, you decide what to act on, and it can be reshaped or wound up as your business changes. Many businesses eventually have both: a governance board for formal oversight, and an advisory board focused on a specific strategic priority.
Do I need a CEO before I have an advisory board?
No. Many clients are founder-led businesses where the owner is still the CEO. An advisory board often provides exactly the structure and strategic support that helps founders become better leaders while preparing the business for its next stage of growth.
How much time will this take me as the owner?
Most boards meet quarterly, with your Chair checking in between sessions to keep momentum. The 90-day starter program is the only phase with a heavier time commitment — after that, it settles into a rhythm most owners find easier than the ad-hoc advice-seeking they were doing before.
Who actually sits on my board?
Three types of people, usually: you (or your CEO) as the business owner and decision-maker, an independent Chair to run the process, and two or three advisors matched to the specific problem you're solving. Whoever your business needs — not a fixed panel. Your Chair searches for, vets and proposes advisors matched to the gap you're trying to close, and you make the final call on who joins.
What if I already have trusted accountants and lawyers?
That's exactly what we hope. An advisory board doesn't replace your professional advisers — it brings them together with broader strategic thinking. Your accountant, lawyer and other advisers often become valuable contributors alongside independent advisors with different commercial experience.
Can family businesses benefit from an advisory board?
Absolutely. Family businesses often face unique challenges around succession, governance, role clarity and balancing family relationships with commercial decisions. An independent Chair helps keep discussions objective and focused on what's best for the business.
What happens at the first meeting?
The first meeting focuses on understanding your business, agreeing your priorities and establishing how the board will operate. Together we'll clarify objectives, confirm success measures and begin developing a roadmap for the next 12 months.
What does it cost?
Every board is scoped to the business, so we'll give you a clear number after Stage One. The more useful question is usually the other side of it: what has it already cost you to make your last few big decisions alone?
What's in the free Business Growth Score Report?
A confidential online survey covering 20 indicators — from profitability and risk controls to brand, systems and cashflow — scored against benchmark data from a network of advisors. You'll then sit down with Corinne to walk through the results and identify your top priorities. There's no cost and no obligation to go further.
What if the advisory board isn't working?
Then we change it. One of the advantages of an advisory board over a governance board is its flexibility — advisors can be replaced, the board's focus can shift, or the program can conclude once your objectives have been achieved. And if you already have a board that isn't delivering, we review it against best practice and recommend what to change.
Why wouldn't I just join a CEO peer group?
Peer groups are valuable for sharing ideas and learning from other business owners. An advisory board is different — it's built specifically for your business, with advisors chosen for the challenges you're facing. Rather than general discussion, every meeting is focused on helping you make better strategic decisions and holding you accountable for delivering them.
Why do I need a Chair?
Great advisors don't automatically make a great board. The Chair designs the board, facilitates productive conversations, manages different personalities, ensures every voice is heard, keeps discussions strategic, and holds everyone accountable for agreed actions. The Chair is what turns a collection of experienced people into a high-performing advisory board.

Your business doesn't need another opinion. It needs a table.

Request a confidential, no-obligation conversation and find out where an advisory board would move the needle in your business.

Request a Confidential Conversation
Or email directly: [email protected]
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